Crada started off with nothing but a dream. A dream of his music on the airwaves, his drums on the big screens, his melodies pressed on a CD, people singing along to his songs. As a kid from a small southern German town Crada’s first musical endeavor made him beat maker and dj for a local boombap hip hop group, only to soon after realize that the local shows and self-made demo-tapes were simply not enough. In 2005 Crada enrolled at Germany’s most prestigious music school “Pop Akademie“ in Mannheim and at the same time started looking for a management to help him get his music to more high profile artists. Incredible as it sounds, the very first beat his management ever sent out was immediately picked and released by one of Germany’s biggest rap legends and top selling artists Samy Deluxe, an incident the rapper still claims as a unique scene in his entire career. All it took was one beat.

It was just a matter of time until Crada’s material was recognized by artists in the USA and Canada as well. Sparked by the numerous contacts of Crada’s management Starting Lineup and the continuing travels of DJ Kitsune (Shadyville DJs/Shade45), his beats were heard and appreciated by countless artists, managements, labels and A&Rs. Many artists were excited to record on Crada’s beats but it took some time for a production to finally end up on a bigger release than „just“ a mix tape – a time span Crada used to concentrate on industrial music and producing a commercial for Mercedes-Benz in Germany. When it seemed like an almost endless phase of beats that never made it onto an official release by any known artist in the US, relief came in a phone call. It was none other than Sheek Louch of the legendary LOX that wanted to use one of Crada’s songs as the official single fort he long awaited D-Block compilation through E1 Entertainment. Crada’s very first song to be officially released in the US ended up to be a people’s and radio station’s favorite and entered the Top 40 of the billboard album charts in June 2009. And once again: All it took was one beat.  

Only 2 months after this ground-breaking release for Crada, one of his productions was requested as a track on Kid Cudi’s debut album for G.O.O.D. Music / Universal, one of the most anticipated albums of the year 2009 and the debut of an artist that had been nominated for numerous “best newcomer“ awards with just one single ever released to the public. Clearly, this placement was another milestone for Crada whose name now, for the first time, appeared alongside superstars like Kanye West, Common and MGMT. The album sold close to half a million units worldwide and made Crada one of the most sought-after urban music producers in Germany.  

The latest breaking news is Crada’s link up with Hip Hop sensation DRAKE.  “Fireworks” is the lead track from the upcoming highly anticipated album.  "Working with Drake was extremely creative and challenging. He is not only a great performer but a true artist as well. I'm very excited about "Fireworks", Crada says. According to Drake's in-house producer and engineer Noah "40" Shebib, "Fireworks" is not only the opening track on his album "Thank Me Later" but was also the first track out of many recording sessions to be a keeper for "Thank Me Later", an achievement which is an honor for Crada's work considering the fact that Drake has the opportunity to work with literally every producer around.

  Today Crada (published in the U.S. by The Royalty Network) is one of the most interesting new producer/songwriters from Europe. With releases all over the world, Crada is the new kid to watch or as DJ Jelly (one of Atlanta’s most legendary djs) states: “Crada is the best unknown producer in the world right now“. Boosted by the fact that his initial dream is slowly turning into reality, Crada works on new productions for nearly every US major label, ready to release the one song that turns him into a producer superstar. And we all know: All it takes is just one beat.